What We Do
Strategy
AdJourney works with businesses to help them define their purpose in the industry, discover their niche and core message (voice), identify and understand their target market (customers), and establish actionable goals and the means to achieve their objectives.
Positioning
Consumer Profiles
Product Diversification
Product Diversification comes about through discovery of new opportunities by studying client segments and market needs. Recognizing their pain points and unfulfilled needs provides guidance on developing new products and services for growth.
Brand Details
Brand Details are the characteristic attributes of a brand that make it unique. Much like if you were to ask someone to describe a person – there are the physical elements (appearance) and the intrinisic elements (qualities that reveal personality, manner and function.) The same is true of a Brand. These traits are exemplified in branding through the use of imagery, language, sounds, actions, etc to help us identify the brand and convey the “feeling” of the brands “personality.”
Competitor Analysis
Competitor Analysis is a means of mapping and defining the competitve field to thoroughly understand what segments are being addressed – by whom and how. What language, what colors, what channels, what unique elements, what differentiators, etc. Understanding your competitive landscape gives you the most thorough grasp of your market, and how to intelligently reach the segment of target customers you pursue – most effectively.
