What We Do
Branding
Branding defines a company or products uniqueness in the marketplace and builds a consistent user experience to nurture longevity in association. Brands are more than products… they are affiliations.
Logo Design
Logo Design is more than an icon and a crafty font for your business or product name. It is a visual element that represents the very image of your brand. It comes from a Greek word (LOGOS) that means not just the word or what it means, but the very essense of a word. When we create a Logo Design, we spend time getting to know you (company, product / service, vision, goals, reason for being) – and we develop a logo that is true to the very essence of what you are about. It communicates accurately the heart of your brand – stunningly.
(Shown – Total House + Flooring )
Naming
Paraphrasing Shakespeare, the Bard asked “What’s in a name? Would a rose smell as sweet if it were called by another name?” Words communicate. They hold a certain cadence, rhythm in their use, weight in their form, elegance to their tonality. All of that comes into play with the Naming of a business or product. It needs to convey – something that articulates well with the brand promise you plan to deliver. AdJourney is here to help you give life to your brand.
Messaging
Words are powerful things. Just as the value of a well chosen name sets the stage for expectation when the name is given utterance – the words that surround it are just as crucial in the communication to support the brand.
For Sandhills Peds we gave “Steps to a Healthy Future.” Meridian‘s complete kiosk solution is – “From Concept to Completion.” XGO‘s military base layers are “The First Layer of Defence.” We are here to help phrase your messages.
Brand Guidelines
Brand Guidelines are created for consistency in messaging. The guidelines provide specifications for font usage, colors, iconograpy, image styling and usage, etc. The guideline is for anyone that will be using your logo assets in any form of communication, for consistency with your brand.
(Shown: Total House + Flooring)
Marketing Collateral
How does your target audience engage with your brand? Every consumer touchpoint is an opportunity to reiterate your brand messaging and ensure a clear message with a distinct voice. AdJourney can boost your message effectively and on point across the plethora of messaging outlets (print, web, video campaigns) while remaining true to the brand that is you.
(Shown: Barron Tile & Stone)
Packaging & Merchandising
Whether on a store shelf for purchase, shipped cased in an Amazon box, or arriving in a wrapped service van – your product presentation is as much a part of your brand story as the products and services you sell. Let AdJourney help you define the Packaging and Merchandising systems for your brand.
Signage
In line with your packaging, is the signage that anchors your store front or products. A vehicle wrap. Glass cling for your front door or storefront. Stationary frontage sign. Imprinted awnings. Hung and lit building signage. Yard signs for real estate & service industries. Signage is your message of “I am here.”
(Shown: Moore Family Medicine)
