Passing thoughts, featured projects, in the news, blog posts and journal shares about things relevant to AdJourney.
Latest Post
What Are You Doing?
Inspired by a chapter / section from the New York Times Bestseller – REWORK by Jason Fried and David Hansson by the subject, I wanted to pose these ideas in the branding & marketing space to stir up some engaged thinking around what it is you are actually doing! Be challenged, and let the challenge motivate you to rethink WHAT you are doing…
Hard Lessons at Netflix, and what Manufacturing can LEARN from them.
Netflix screwed the pooch. For its first time in a decade, Netflix lost subscribers. Not a trickle of "tried it and quit", but a full loss of 200,000 just in Q1 (short of its projected gain of 2.5 million customers). As a result of hemorrhaging clients, halting...
5 Manufacturing Woes of 2022 and How Branding & Marketing Can Positively Impact Them.
I believe that telling your story well and often is key to developing the culture you want to have within a business. So, I think Branding and Marketing have a huge part to play in helping your business differentiate from the competition and have a place people want to be a part.
The Boutique Experience
The Difference Maker: What Difference Does It Make?
Every single day he tries to impact the life of one person. And he makes that a push that everybody should be endeavoring on this approach of trying to impact the life of one person. Even in the smallest, minutest way, if you can have a positive impact on somebody’s life, you’ve made a difference…
Money Bags Mat, It’s All In the Details
Money-Bags Mat, It's All In the Details. *Meet Brian's mini-me look alike (according to Trish) - Matthew Sykes This episode - Money-Bags Mat, It's All In The Details - Is an interview with Brian's 4th son, Matthew Eisenhower Sykes (of 5 biological boys and 3 step...
It’s All Figure-Out-Able!
…Who knows something I need to know? [Right.] Who has spent time and energy and experience learning something that can now fast track that knowledge into me so I can get this done? …
What’s In Your Box? Packing For Your Next Big Move.
What's In Your Box? Packing For Your Next Big Move. (Intro) Brian: Today's podcast is about a topic I started building a class for earlier this year. It's entitled What's in your box? That again is What is in your box? This is what I consider a fundamental...
Understanding “NO” As A Complete Sentence
Ask yourself what’s the worst that can happen if I say “No”? Answer that question for yourself, and then the key is to say, “And then what?”…
Marketing Picks
5 Manufacturing Woes of 2022 and How Branding & Marketing Can Positively Impact Them.
I believe that telling your story well and often is key to developing the culture you want to have within a business. So, I think Branding and Marketing have a huge part to play in helping your business differentiate from the competition and have a place people want to be a part.
What Are You Doing?
Inspired by a chapter / section from the New York Times Bestseller – REWORK by Jason Fried and David Hansson by the subject, I wanted to pose these ideas in the branding & marketing space to stir up some engaged thinking around what it is you are actually doing! Be challenged, and let the challenge motivate you to rethink WHAT you are doing…
Hard Lessons at Netflix, and what Manufacturing can LEARN from them.
Netflix screwed the pooch. For its first time in a decade, Netflix lost subscribers. Not a trickle of "tried it and quit", but a full loss of 200,000 just in Q1 (short of its projected gain of 2.5 million customers). As a result of hemorrhaging clients, halting...
5 Manufacturing Woes of 2022 and How Branding & Marketing Can Positively Impact Them.
I believe that telling your story well and often is key to developing the culture you want to have within a business. So, I think Branding and Marketing have a huge part to play in helping your business differentiate from the competition and have a place people want to be a part.
How I Built This
On the long-running podcast - “How I Built This” - Host Guy Raz wraps up each episode by asking his guests a question at the end of the interview. The question is typically a variation of: “How much of your success do you attribute to your intelligence and work ethic,...
Forget Something?
What is the difference between a Plan and a Strategy? When it comes to Marketing, the PLAN is a prescription of results driven activity based on the goals and objectives of a business, while a STRATEGY is a channel of activity (ie - like "Facebook ads"). Think about...
Business Consultation Posts
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What Are You Doing?
Inspired by a chapter / section from the New York Times Bestseller – REWORK by Jason Fried and David Hansson by the subject, I wanted to pose these ideas in the branding & marketing space to stir up some engaged thinking around what it is you are actually doing! Be challenged, and let the challenge motivate you to rethink WHAT you are doing…
Hard Lessons at Netflix, and what Manufacturing can LEARN from them.
Netflix screwed the pooch. For its first time in a decade, Netflix lost subscribers. Not a trickle of "tried it and quit", but a full loss of 200,000 just in Q1 (short of its projected gain of 2.5 million customers). As a result of hemorrhaging clients, halting...
5 Manufacturing Woes of 2022 and How Branding & Marketing Can Positively Impact Them.
I believe that telling your story well and often is key to developing the culture you want to have within a business. So, I think Branding and Marketing have a huge part to play in helping your business differentiate from the competition and have a place people want to be a part.
How I Built This
On the long-running podcast - “How I Built This” - Host Guy Raz wraps up each episode by asking his guests a question at the end of the interview. The question is typically a variation of: “How much of your success do you attribute to your intelligence and work ethic,...
Forget Something?
What is the difference between a Plan and a Strategy? When it comes to Marketing, the PLAN is a prescription of results driven activity based on the goals and objectives of a business, while a STRATEGY is a channel of activity (ie - like "Facebook ads"). Think about...
Phone Conversation With Steve Monroe
https://www.youtube.com/embed/j0108WgeIrw The Transcript of the call... Phone Call With Steve Phone Call With Steve Brian: [00:00:00] Alright, here we go. So on the call today, I've got Steve and what I want to do, Steve is just start off with, tell us a little bit...
Words & Communication Posts
Hard Lessons at Netflix, and what Manufacturing can LEARN from them.
Netflix screwed the pooch. For its first time in a decade, Netflix lost subscribers. Not a trickle of "tried it and...
5 Manufacturing Woes of 2022 and How Branding & Marketing Can Positively Impact Them.
I believe that telling your story well and often is key to developing the culture you want to have within a business. So, I think Branding and Marketing have a huge part to play in helping your business differentiate from the competition and have a place people want to be a part.
Phone Conversation With Steve Monroe
https://www.youtube.com/embed/j0108WgeIrw The Transcript of the call... Phone Call With Steve Phone Call With Steve Brian: [00:00:00] Alright, here we go. So on the call today, I've got Steve and what I want to do, Steve is just start off with, tell us a little bit...
The Difference Maker: What Difference Does It Make?
Every single day he tries to impact the life of one person. And he makes that a push that everybody should be endeavoring on this approach of trying to impact the life of one person. Even in the smallest, minutest way, if you can have a positive impact on somebody’s life, you’ve made a difference…
Money Bags Mat, It’s All In the Details
Money-Bags Mat, It's All In the Details. *Meet Brian's mini-me look alike (according to Trish) - Matthew Sykes This episode - Money-Bags Mat, It's All In The Details - Is an interview with Brian's 4th son, Matthew Eisenhower Sykes (of 5 biological boys and 3 step...
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