A big challenge many businesses face, thinking that they HAVE been effective in their communication – only to realize too late that they are the only ones talking – and no one is listening.
CATEGORY ARCHIVE
Marketing
Business Communication: conversation – part 3
A big challenge many businesses face, thinking that they HAVE been effective in their communication – only to realize too late that they are the only ones talking – and no one is listening.
Business Communication: a conversation with Trish
A big challenge many businesses face, thinking that they HAVE been effective in their communication – only to realize too late that they are the only ones talking – and no one is listening.
Marketing in Isolated Channels
Marketing in Isolated Channels = Limited Reach & Diminished Impact Consumers today are not like those when I was...
What’s Your Story?
There is a Jewish saying “What is truer than truth? The story.” Every business is more than the brick and mortar that...
The Cost of a Bad Ad
My "biggest competition" - really is not a competitor at all. It is a mix of sources that people in business find to...
“But I wore the juice!”
In 1995 a fellow became infamous for 2 bank robberies in broad daylight. The peculiarity of this has little to do with...
What is Your Next Step?
"Most Americans knew nothing about chocolate in 1893, when the World's Columbian Exposition in Chicago featured a...
Does Creative Work?
“If it doesn’t sell, it isn’t creative.”
— David Ogilvy
In the right light…
In the right light, at the right time, everything is extraordinary. -- Aaron Rose My boys and I were picking up some...