Effective communication? Part 1 Brian: So in college freshman speech class, we had to memorize what they called Effective Speaker Principles. And one resonated with me and it’s the only one out of the ten that I still remember because it really made an impact...
Marketing in Isolated Channels = Limited Reach & Diminished Impact Consumers today are not like those when I was growing up. Back in the 70s & 80s, my dad read the morning newspaper – every morning over coffee. We watched the same basic set of tv shows...
There is a Jewish saying “What is truer than truth? The story.” Every business is more than the brick and mortar that form the structure, the range of products or services that fuel it, or even the employee base that makes it go. Those are facts. Simple line items...
My “biggest competition” – really is not a competitor at all. It is a mix of sources that people in business find to tackle their communication. Let me restate that – not their communication (because they have not defined what they are...
In 1995 a fellow became infamous for 2 bank robberies in broad daylight. The peculiarity of this has little to do with the fact that McArthur Wheeler showed great confidence in pulling the heist… what was so strange about it, was Wheeler’s intended...
