Branding / Logo Design
WarSport Industries, LLC.
::: Logo / Branding Design :::
AdJourney – design with direction…
Joey & Martha Boswell provided AdJourney the privilege of developing the branding and logo development for the products within the WarSport lineup of products. We wanted to create a cohesive look and feel for the line – for brand recognition and we wanted a memorable strength in the logo presentation. To achieve the look AdJourney was going for, Brian developed a custom logo that had strong legibility, sturdy and even line weights and cutting edge, mechanical feel. While WarSport used a red accented element in its WarSport medallion, we decided on orange for the accented color within the sub-brand item logos.
Starting within the WarSport brand, the first product we developed branding for was the LVOA. AdJourney created a custom font and design system for these logos. Logos for LVOA, War Bungee and Suppressor Sock.
Once the LVOA weaponry had been developed, WarSport introduced War Ammunition (WarAmmo) and accessories for the LVOA system of weaponry. These all had a siimilar stylistic look and feel but utilized a different weight font.
