Branding / Logo Design
::: Packaging :::
(1) Be Inexpensive (2) Be Unique (3) Be secure
A conversation was held about a new line of bullets by WarSport. AdJourney had created the logo identity for the new WarSport branded bullet line (War Ammunition), and provided concept and development on the look/feel of the packaging. Discovery revealed the row of established brand labels that looked the same except for color ways and branding – and determined we were going to develop a way to make the WarSport package stand out.
Concept – Hard plastic white “egg carton” that could hold a veriety of bullet sizes (labeled on the base with the embossed logo) topped with a unique blister pack (sized to fit the bullets represented securely) that SHOWED the bullets. The “ensemble” would be wrapped with a cardboard sleeve to hold the case together over the bullets – and clear circle-tab taped to secure the package
Packaging concept to scale in isometric views…
The WarSport Blister Pack packaging was a custom clamshell package with the WarSport medallion embossed in the back. The raised front portion held 4 different products and the image cards (2 – printed on 2 sides) were custom designed to fit the pack, provided branding, details about the specific product inside and cross promoted the other items in the line. Each product in the line had its own custom branding icon with a simple logo that matched the look/feel of the WarSport brand,
