AdJourney – design with direction… 

Brian of AdJourney met with Joey & Martha Boswell several years back and had the privilege of an extensive conversation about their company in the works – WarSport. As with all clients we serve, we start by listening – to learn.

Joey & Martha brought a fantastic reputation in the industry and a great skunkworks operation that specialized in superior solutions for specialist (Law Enforcement, Special Forces, FBI, CIA …) They desired a brand image to help them expand the operation bigger than themselves. Hence the beginning of the WarSport medallion.

AdJourney brought several ideas to the table, but the one that resonated, was the W that extended into a shield, and tilted for a bit of attitude.  The logo has been utilized with both a solid block on the medallion and a chromed variation with red glow on the center of the medallion “W“.

WarSport is not just a logo attached to a manufacturing facility. It is a brand. The logo graces each product component in an elegant and sophisticated manner. From charging handles to coffee cups and clothing. WarSport is the embodiment of the concepts of integrity, quality and precision wrapped in can-do attitude and been-done-well swagger.