The Vibe is a unique concept based on leading science and technological advances in health and recovery. The challenge is – it did not yet have a category to place itself, and so the owner needed a stratgy for knowing and understanding the target audience and learning the best means to engage them.

AdJourney developed a framework by first stepping away from “industry speak” in communicating to the audience. Where needed, we defined terms and used terminology and concepts that made sense to the target audience. We developed iconography and labeling to walk users through the process of the system of Wellness.