Branding / Logo Design
Design with direction.
Potomac Field Gear
::: Product Labeling / Hang Tags :::
AdJourney – design with direction…
Brian of AdJourney was brought in by Founder & CEO Robert Bonin of Potomac Field Gear to help refine the brand presentation. This refinement included bringing clarity to the logo and presentation material for the brand.
Grab Attention. Be Memorable. Be Relevant
The same basic rules of good logo design – apply to hangtags, product labeling and merchandising. The goal is not just “pretty design” – but design fulfilling its purpose to grab attention, engage and motivate action on behalf of the potential buyer.
Hangtags, Labeling, merchandising of goods, ideas and/or services for your brand, requires insight and clarity of WHO you are communicating to, WHERE it will be seen, WHAT it is supposed to be communicating, WHY its message is important… These are the basics of being effective in your merchandising likes we did with PFG.