Branding / Logo Design
Tell good stories, well.
Francis Steel Inc.
::: Storytelling :::
AdJourney – design with direction…
Jon Francis of Francis Steel came to AdJourney with a challenge. He needed marked exposure and new growth opportunities with his target audience. AdJourney put a proposal together that focused on the things Jon felt was important, and built a marketing plan around telling the Francis Steel story across multiple channels.
Francis Steel : Convo with Jacob
With COVID putting a damper on getting together for a video, we did this remotely. Brian of AdJourney called Jacob Francis and did an interview over the phone which we recorded. AdJourney created a podcast style icon, created a RGB color looping background and combined the set to create a streaming video of the interview.
Francis Steel : Why Christ
We had spoken at length about these videos and in anticipation of creating them, Brian had Jon do recordings on his phone to tell the story (develop important details.) Brian then created an outline and sent this over for review. Recording day, Brian prompted Jon Francis with questions to keep Jon on track with his storyline. These provided a good base to hit on all that Jon wanted to say.
Francis Steel : Family History
The background of Jon Francis (nd siblings) brought up working with and for their dad at CALCO – before starting his own business – Francis Steel