What We Do
Interaction
An Interaction is any number of consumer touch points – where a customer comes in contact with a brand. While definitely a part of Branding, Interaction includes your virtual presence (Social Media, the internet and the digital landscape), your physical presence (facilities, trade show, signage, packaging) and your hand-offs (literature, catalogs, sales collateral, and advertising). Interaction is HOW a company presents itself to the connected world.
Virtual Presence
A brand’s Virtual Presence is the consumer touch point where the target audience engages with the brand in the digital space – which includes websites, social media platforms, and any other of the myriad digital landscapes. This is no longer “one” of the options to consider, but rather a primary part of most every business to consider a vital space to create a clear, defined presence.
Physical Presence
While life can be seemingly consumed by digital engagement, living places us firmly in a physical environment. Experiences in the physical world (Interaction) shape engagement and perceptions. From intentionally designed lobbies of offices, engaging story-telling booths at trade shows, exterior signage of your storefront, to the packaging your product wears on shelves – your Physical Presence is crucial to a brand experience.
(Shown: Weaver Orthodontics + The Plumbing Knight)
Hand-Offs
The physical things a busines or brand provides to the marketplace are part of its Hand-Offs. Hand-offs are everything from business cards, literature, catalogs, sales collateral, posters, fliers, direct-mail pieces, posters and advertising.
