AdJourney works with business leadership to help them define their purpose in the industry, discover their niche and core message (voice), identify and understand their target market (customers), and establish actionable goals and the means to achieve their objectives.

An Interaction is any number of consumer touch points – where a customer comes in contact with your business. While definitely a part of Branding, Interaction includes your virtual presence (Social Media, the internet and the digital landscape), your physical presence (facilities, trade show, signage, packaging) and your hand-offs (literature, catalogs, sales collateral, and advertising). Interaction is HOW a company presents itself to the connected world.