This week’s One Minute Marketing from AdJourney is about signage. From interior/exterior signs, billboards
to vehicle wraps – signage refers to the design or use of visual graphics to communicate a message or display information to a viewing audience. The key word there, is to “communicate.” Communicate what? Information, Instruction, or Identification. From way-finding directionals to channel-lettered place-of-business markers, signs are all about communication.
As with everything we do at AdJourney, our purpose is the effective communication of ideas and feelings for a desired response. We want to help you be effective with your marketing/ad dollars. Contact AdJourney today to discuss your signage needs.
What about your signage?
Thinking about signs…
A mobile billboard for your business…
Branded Sign Solution
A sign is just a sign, right?
Just as a logo is a huge aspect of business branding, so to is your signage. It represents the brand and the character of your establishment. I cringe each time I see poorly hand-written signs in retail locations. The worst was on ragged cardboard with footprints, duct-tapped, drawn up with thick-permanent marker. What pan-handler did they run down for that one?
Grab Attention, Convey What You Do – and FAST!
Trade-shows are about having a presence, being seen, and showing a portion of your target market what you have to offer. Signage is a HUGE portion of your show engagement. It provides identity, product/service, contact details, and most importantly – should convey WHY they should care in the first place. If you participate in the trade show industry, how to you go to market? Do you stand out? Is your booth engaging? Does your signage speak to your strongest points and draw your intended audience?
Schedule a time to have a conversation with us at AdJourney, and let us help make your trade-shows work for you.
Why bother with a sign?
- Signs are the most effective, yet least expensive, form of advertising for the small business.
- A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
- Signs are always on the job for you, advertising 24 hours a day, 365 days a year.
- People often judge a business by how it looks on the sign.
I think most importantly, a sign let’s people know:
- Who you are.
- Where you are located.
- What you have to offer.
AdJourney has been behind the curtain for multiple excellent companies across North Carolina. We would like to help you grow your brand!